{"id":33513,"date":"2022-07-29T09:00:48","date_gmt":"2022-07-29T14:00:48","guid":{"rendered":"https:\/\/www.itvibes.com\/?p=32683"},"modified":"2022-08-08T01:46:07","modified_gmt":"2022-08-08T06:46:07","slug":"why-ppc-and-seo-working-together-is-so-powerful","status":"publish","type":"post","link":"https:\/\/wordpress-476509-2550938.cloudwaysapps.com\/blog\/search-engine-optimization\/why-ppc-and-seo-working-together-is-so-powerful\/","title":{"rendered":"Why PPC and SEO Working Together Is So Powerful"},"content":{"rendered":"
Search engine optimization (SEO) is a powerful solution for your business. With the right research and strategy, you can optimize your website and start gaining traffic for your products and services. Today, there are both organic and paid ways of getting your content to the top of the results.<\/span><\/p>\n What if we told you you should be doing both?<\/em> Let\u2019s look at why PPC advertising and SEO campaigns are actually better when working together.<\/span><\/p>\n PPC advertising and SEO campaigns are one of the most recommended ways to drive traffic to your website, but should you really have to choose one? Learn more from our experts. <\/a><\/span>Click To Tweet<\/a><\/span><\/span><\/p>\n Have you been wondering whether you should invest in an SEO or PPC campaign? Learn why both of these search engine marketing methods are actually an excellent complement to each other.\u00a0<\/b><\/p>\n Every small business has a set budget for advertising. Because organic search engine optimization is virtually free, PPC advertising fills in the gaps to drive traffic to specific landing pages. While <\/span>SEO strategies<\/b><\/a> are working in the background to increase brand reputation and web authority, paid ads gain a higher click-through rate. Instead of having a short-term ROI, you can quickly grow a following through PPC campaigns and then sustain that audience with engaging, relevant content.<\/span><\/p>\n When it comes to organic rankings, one of the major drawbacks for small businesses is time. Optimizing a website for search terms takes time to create content and strengthen your website\u2019s domain across the internet. For new sites, it can take three to six months, if not longer, to fully see success from organic traffic from search engines.<\/span><\/p>\n3 Reasons to Combine SEO and PPC Strategies<\/span><\/h2>\n
\n
1) Enhanced budget optimization<\/span><\/h3>\n
2) Faster conversion rate<\/span><\/h3>\n