In the digital marketing industry, the rules of SEO (search engine optimization) are constantly changing. It may seem like Google is playing games with you or preventing you from ever achieving search engine rank. But the reality is these changes serve a good purpose...
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How Facebook Messenger Bots Improve Customer Service
In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are...
Why You Should Add Social SEO to Your Small Business Growth Strategy
If you are a small business owner, you’re probably aware that in order to be found online, you need an SEO (search engine optimization) strategy for your website. You most likely also use social media platforms for your business to interact with your customers. How do...
SEO Basics: How Content Marketing Can Grow Your Business
Every business wants, and needs, to be found online. The question is, how? The real question is how can this make my business grow? We’re giving some basics on both of these topics as we dive into the world of content marketing and explain how it can benefit you....
5 Digital Marketing Trends You Can’t Afford To Ignore
Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test? [bctt tweet="Find out which 5...
3 Questions to Ask Before You Invest in a CRM
CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage...
Marketing: The Biggest Problem Small Businesses Have
It's more important than ever for your small businesses to have an effective marketing strategy in place to ensure you remain competitive in an increasingly digital world. [bctt tweet="Small businesses struggle with marketing because they lack the time and resources...
What You Get From a Full-Service Digital Marketing Agency
The term ‘digital marketing agency’ has become something of a buzzword that is often overused and misused. What does it really mean? Why Your Business...
3 Essential Principles of Brand Management, and Where Businesses Get It Wrong
You have a website, business cards, and a Facebook account. You may think you’re doing it all right, but are you undermining your own brand in other, more subtle ways? Your image (business cards, website, etc) is just the cherry on top. Your actual brand is found in...