Facebook is one of the best platforms to use to connect with your target audience. Unfortunately, many businesses forget that connection is a two-way street. Your audience will only demonstrate an interest in your posts and content if you provide them with interesting...
It’s no surprise that many customers have very little trust in or feelings for big businesses. Even if a customer enjoys talking with their local Starbucks barista, they still might tregard the corporation itself as impersonal and largely unreachable. Consequently,...
We’re all familiar with spam--the unsolicited, worthless, and potentially unsafe messages we get on social media, through email, or over the phone from time to time. We all get it and we all hate it. It seems like not enough companies understand how to promote...
Part of any successful website’s strategy is link-building, the process of increasing links to your website across the internet to increase your online visibility. In order to convince people that your content is worth sharing, you’ve got to offer them something of...
When you type a search term into Google, you might not know what search results will appear, but you know what type of information you’re looking for. For instance, if you want the definition of “computer”, you don’t want to see pages of electronics stores selling...
CRM (customer relationship management) is a digital system for managing relationships with your customers. It allows you to organize information about them and their relationship with your business in a single place. A good CRM and strategy will help you manage...
Branding is the process of forming attachments and relationships around your brand in the customer’s mind. The goal of branding is ultimately to build such a strong connection that the consumer becomes an advocate for your business. [bctt tweet="When a customer is...
Top brands know that running a business goes far beyond turning a profit. Long-term success is defined by a brand’s ability to foster customer loyalty. Customers are increasingly looking for meaningful interactions and a more casual, humanized approach to business....
