Whether you’ve realized it or not, the way we find information has changed drastically in the last 10 years. With every new search engine update, our technology is growing and molding to the way we think. Instead of sorting through irrelevant webpages, we can get a...
Creating content for social media means staying up to date with relevant content trends and creatively adding your brand’s personality to it. So far, there have been many changes in 2020 content marketing trends, with businesses needing to adapt their strategy to fit...
Facebook continues to be the leading social media platform for consumers and digital marketers. Since its’ launch in 2004, Facebook has had an outstanding increase in the number of users and will only continue to rapidly grow. If you’re a video content creator looking...
Content creators, from blog writers to filmmakers, need some form of project management to produce quality content. It can be hard to keep up the pace of publishing fresh content in the ever-evolving digital marketing world. Productivity is an important key for every...
Famous publicist, David Ogilvy said, “Advertisers who ignore research are as dangerous as generals who ignore the signs of the enemy.” Do you know you’re marketing to? Neglecting to understand your customer base will ultimately end in failed attempts to earn business....
In the world of marketing, the terms we used to describe our planning efforts can tend to sound similar and used interchangeably. If you’re not careful, your content strategist might be given the job of a content marketer, which can cause a myriad of issues. From...
In the immortal words of Bill Watterson, “You can’t just turn on creativity like a faucet. You have to be in the right mood.” Unfortunately, sometimes it’s hard to put yourself in the right mood to be creative when deadlines are looming and you need content for your...
Any business needs to have at least a marginal online presence in order to survive. But in order to thrive, you need to dedicate a significant amount of time and effort to your online presence to increase visibility and generate an interested audience. Let’s take a...
You have a lot to think about as you launch a new content campaign for your website. Between brainstorming, meeting deadlines, and more, you may not think as deeply about SEO considerations as you probably should. Remember, SEO for content campaigns involves much more...
