The marketing industry is often times filled with jargon and terminology that people outside of the industry aren't accustomed to. This is especially true when discussing marketing automation software and processes. If you're a marketer, it's essential to learn...
Just like any other piece of marketing, when automation systems first became popular, there were many hiccups to smooth out. However, now that automation concepts are more mainstream, it's an easy and efficient way to help retain your customers. With automation...
It's often been extremely tough for upper-level management to check how marketing campaigns affect their ROI (return on investment). Marketing itself has an interesting relationship with public relations; while you want to create a good impression with your...
Whether you've been thinking about starting marketing automation or you've already taken the first step, it can often be a daunting task. How do you get started? What's involved in the process? These are all questions that can be extensively answered through an...
When it comes to the business world, ROI and profitability are the main goals. Achieving these goals isn't always as easy as it sounds. However, there are a lot of intricacies when it comes to marketing and sales that are often learned by trial and error. One of the...
Pairing marketing automation and CRM integration together may seem like a natural grouping for some. For others who have not yet begun to integrate the two, it is a powerful, efficient, and necessary way to reach clients--especially as digital marketing...
Marketing automation has been a growing trend among businesses and it will continue to thrive in 2017. As with many marketing concepts, there are some misconceptions regarding how automation is used and its effectiveness. Whether you're just getting started with...
Social media is used for just about everything these days. Why not use it for gathering sales leads? When you use your social media leads for your marketing automation methods, you can convert your fans into customers by building a social media marketing funnel. And,...
Who’s got money? Donors do. That’s why relationships with donors are the cornerstone of nonprofits. Without donors, nonprofits wouldn’t find any success in their fundraising efforts. Marketing automation will help your nonprofit maintain its relationships with donors...
