Social media is a well-established marketing tool for businesses worldwide. However, social media networks can present a challenge for companies used to advertising on different platforms. Unless you monitor the rapidly changing standards and rules for every social...
Video marketing is becoming a popular and fun way for digital marketing agencies to promote what they do at their company. Your brand can use videos as a call to action for your followers, by creating various types of videos. While it’s a good chance to be creative...
Many online companies are making use of email messaging to reach their clients, as a way to promote products and services outside of social media. However, there’s a carefully planned way to go about starting an email marketing campaign to get the best results out of...
Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...
Before you spend money at a new restaurant or store, you likely find the establishment online and look at the reviews and general satisfaction ratings to make sure you’re making a good choice. Your clients will do the same to learn more about your business. If you...
SMS marketing is expanding and becoming more popular with large companies and even small businesses. It’s proven to be useful for many businesses. When done correctly, SMS messages are a good marketing channel for growing businesses. [bctt tweet="Text message...
In the digital marketing industry, the rules of SEO (search engine optimization) are constantly changing. It may seem like Google is playing games with you or preventing you from ever achieving search engine rank. But the reality is these changes serve a good purpose...
In today’s world, customers expect business interactions to happen quickly and easily. Research has shown that 73% of customers prefer to live chat when making purchases or asking a business-related question, as opposed to using phone or email. Message bots are...
Search Engine Optimization is an essential marketing tool for every business. However, if you aren’t taking advantage of the latest trends; people could be missing your business website entirely. That is why it’s absolutely mandatory to stay informed about SEO trends...
