Of all the acronyms in the marketing world, CRM is one of the most useful ones. What does it mean, and what is the role of CRM in marketing? How can a CRM solution help your business? Customer relationship management (CRM) is one of the keys to running a successful...
As a business owner, you work hard to give your customers the best experience possible while still making a profit. Many of your customers appreciate your efforts and leave you five-star ratings on different reviewing platforms. But no matter what, it’s impossible to...
In digital marketing, building relationships with your customers through social media is a must. Your audience is most likely using social networking to stay up to date with their favorite product or service. If you want to have relationships with your audience,...
It comes as a surprise to many to see how many companies changed their names over the years. Even Google itself isn’t immune! Even more surprising, many of these businesses continue to enjoy a thriving customer base even with a significant shift in their entire...
In business, creating a good relationship and keeping track of a customer’s history is the essential link to gaining a customer. This is where CRM software (customer relationship management software), comes in. Gone are the days of not knowing about your customers....
For maximum online visibility, it’s all but required now to maintain your business’s presence on social media platforms. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, potential customers look for businesses on social media now more than ever. Unfortunately,...
Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...
Before you spend money at a new restaurant or store, you likely find the establishment online and look at the reviews and general satisfaction ratings to make sure you’re making a good choice. Your clients will do the same to learn more about your business. If you...
Social media is a great tool for building your business’s fanbase and connecting with followers. You can upload your original content and share posts from others, remaining active online for your followers to see. Your brand’s reputation is perceived through social...
