In the past, Google’s SEO algorithm paid the most attention to who had the most content on a particular topic--whoever had the loudest voice, in a sense. Creators who could crank out massive amounts of marginally useful content were favored because Google assumed they...
What key elements should every website have, you may ask? Between the rise of digital and online interactions, there’s no question that websites play a big part in successful businesses. For those who are trying to reach a specific audience to grow their reach, your...
Increasing your sales and online visibility depends on how much work you put into your website. And there’s no single most important thing to focus on! Even a website that ranks highest for your chosen keywords could drive customers away if it looks outdated or...
Maintaining a professional appearance in the business world is important to boosting your reputation and encouraging others to regard you as a leader in your field. And in spite of the safe advice to “never judge a book by its cover”, most people do just that in and...
Probably the most important part of the website building process is the planning that goes into it. No website can be put together without a thorough strategy and idea of an end result. Having a detailed and carefully planned out system is required to ensure a smooth...
Visual content marketing is quickly taking over the online world. Big name brands are continuing to grow their online presence by creating effective visuals for their marketing strategy. In this smartphone-centered era that we live in, it’s nearly impossible to...
It’s no secret that Google and other search engines update their algorithms on a regular basis. The goal is to improve search results by giving users what they’re looking for and deliver this content in a pleasing way. So it’s no wonder that the search engines are...
A website redesign project sounds exciting, especially if you’re long overdue for an overhaul. But if you’ve invested any amount of time or your hard-earned marketing dollars into SEO and have climbed the SERPs to a valuable position, you may resist the change. 7 SEO...
If you are beginning to consider rebuilding your web design, there are many decisions to make before plunging in. While it may seem like a sleek design, catchy headlines, and interactive features will attract new visitors, these things alone will not produce...
