Giammalva Racquet Club
Rebranding The Racquet Club’s Site Nets 45% More Reach On Social.
Giammalva Racquet Club opened in early 2000 when former top 30 world ranked tennis pro, Sammy Giammalva, wanted to bring tennis to his community. Bringing friends and family together in a healthy environment was his vision for starting the club.
%
Increased social reach
%
Decreased bounce rates
%
Increase in organic traffic
Serving Up An Elegant Style With Responsive Design And Targeted Messaging
Giammalva Racquet Club needed an update to their website. It was not responsive and the brand’s message didn’t fully convey business and community goals. They realized that in addition to the importance of modern design elements and page speed, branding would be crucial in order to communicate goals and values to the community.
Keeping The Strategy Strong, Accurate And In Play
When we sat down with the Giammalva Racquet Club team one thing was clear; they wanted a new website that was powerful and accurate to what their objectives as a business was.
Creating a sense of community front and center of the website was an important factor. So our plan of action involved creating a hard-hitting content strategy that would ensure proper messaging techniques. The plan of action included:
- Rewriting the content on their site to reflect their goals as a business to promote a healthy lifestyle through exercise facilities, tennis, and community.
- Modern on page design elements such as mobile optimization, image compression, and responsive scaling.
- Analytics built in, to ensure tracking the effectiveness of content and branding strategies.
- Complete monthly content strategy that would target and rank effective keywords.
With A New Fast And Responsive Website, And Branding True To Their Goals, Giammalva Is Driving More Relevant Traffic
Once Giammalva Racquet Club’s new website launched, they began receiving less noise and more targeting leads. And with ITVibes keeping an eye on keyword shifts, now they can focus more on fostering community growth with an emphasis on healthy living. Highlights include:
- Increased social reach by over 45%
- Decreased user bounce rates by 24%
- Real-time monitoring of analytics to gauge the health of marketing strategies
- An increase in organic traffic by 30%
What Past Clients Are Saying
We have had a wonderful experience with IT Vibes over the course of our new website redesign. Their team provided us with an in-depth process of each step, along with top tier communication. We are especially grateful for Wendy and Ashlee who were our main point of contacts throughout the project.Our new website is absolutely beautiful. We are excited to bring a fresh and innovative user experience to our customers with the help of IT Vibes. Their quality of service, design, and support is truly unmatched in our industry.Thank you again for everything. We are proud to work with this incredible company!
CheerVille
22:36 25 Mar 24
Siva and his team did a fantastic job with our new website. I really appreciate Siva being involved every step of the way during the entire process. He was very informative, communicated with us frequently, and has a vast knowledge in the field. I would strongly suggest Siva and his team for any of your marketing needs!
Terry Smith
18:04 15 Mar 24
We are in the process of revamping our website and IT Vibes has been an invaluable partner in encouraging us to pursue creative avenues, contemporary designs, innovative marketing approaches and custom-made reports. We have been most impressed with the quality of products and collaboration among their team, and we look forward to completing this process by creating an informative and successful website together.
Anne DeMaret
14:18 15 Mar 24
ITVIBES has done a great job with our new web site, email security, and even re-designed our logo. They are super responsive with our technical questions and day to day issues with our IT. Very pleased!
Jeff Herrin
16:29 12 Mar 24
We hired ITVibes in 2015 to create our website in hopes to accelerate our business and online presence. The entire process was made easy with a team of experts dedicated to our website design and success. ITVibes also covers all of the ongoing monthly updates and security measures to keep us protected. We have been loyal clients for almost 9 years and are still impressed with their exceptional work.
monte bishop
17:59 09 Oct 23
I had very high expectations for my new company’s website and digital marketing plan, and IT Vibes absolutely exceeded them! They were amazingly responsive, great attention to detail, and overall seemed to care as much about my small business as I do - many thanks to everyone involved. I get compliments on the new website daily. True professionals and a pleasure to work with - the entire team.
Jay Johnson
17:52 21 Sep 23
About a year ago, I decided it was time to "up" my game on my small business website. I wanted to work with someone local, so I contacted ITVibes and they have been great to work with! I mostly communicated with Wendy and she was always super-helpful and fast to respond to any silly questions I had. And, believe me, I had a lot of them! Siva and his entire team were always on top of everything, as well. I'm definitely happy I went to ITVibes and I'd recommend them to anyone. A+
Todd Lehn
19:52 30 Aug 23
I have been a client with ITVibes for over 5 years. They helped me navigate the pandemic as my small business was struggling and continued to support us through it. Recently they have re-built my business website and the team was very professional and attentive to our business need. They scheduled one-on-one zoom meetings and walked me through countless of website designs until we picked the right one for us. They worked at our pace and never felt rushed to publish the website. I appreciate all the support and professionalism.
Ahmad Abodeeb
16:21 04 Aug 23
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