HSI Solutions

With An Ongoing Content Strategy Assisted By A Targeted PPC Campaign, Conversions Are Up 22%

Hydrological Solutions has been operating since 1996, specializing in providing innovative flood barriers and flood protection equipment. Their business has experienced steady growth quarter over quarter, and their future business prospects continue to look bright.

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Increased site traffic

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Increased conversion rate

Monthly social conversions

Organic Search Engine Rankings Backed By A Targeted PPC Campaign To Drive Consistent Traffic And Convert Leads.

Hydrological Solutions noticed that their old website was not actively driving conversions at an acceptable rate. As a business offering a niche product, whose keywords may be unfamiliar, they knew a strong branding strategy was essential for showcasing their innovative products. By raising brand awareness, they were certain that increased sales would follow.

Although their products are essential for many people, it was difficult to target and capture leads–those outside the industry typically don’t know what a “cofferdam” is. They needed to rebrand the website while ensuring continued growth.

Surrounding Hydrological Solutions’ Digital Marketing With Effective Keywords

When ITVibes content and marketing teams met with Hydrological Solutions, the plan to target consumer-friendly keywords was initiated. The key was to turn a technical jargon-filled website into a friendly yet informative conversion that anyone could understand. With this keyword strategy on the landing pages, we also initiated a PPC campaign to capture keywords of intent. The plan of action included:

  • Rewriting website content to reflect how the products are used and targeted information for both businesses and consumers.
  • Created a plan of action to launch a PPC campaign that targets specific high intent keywords to drive traffic to the website.
  • Developed an ongoing content strategy to build backlinks to relevant keyword landing pages and boost organic SEO.
  • Integrated analytics for gaining insight into the overall health of the marketing strategies.
By Thinking Outside The Barrier, Hydrological Solutions Is Now Driving More Traffic And Landing More Conversions
The new website content was a hit with the search engines, landing it at the top spot among many competitive keywords. In addition to an optimized site, their PPC campaign got business leads flowing in. Highlights include:

  • Increased site traffic by 70%
  • An increase in traffic conversions by 15%
  • 337 monthly social conversion
  • Real-time analytics tracking for valuable insights

What Past Clients Are Saying

 

We have had a wonderful experience with IT Vibes over the course of our new website redesign. Their team provided us with an in-depth process of each step, along with top tier communication. We are especially grateful for Wendy and Ashlee who were our main point of contacts throughout the project.Our new website is absolutely beautiful. We are excited to bring a fresh and innovative user experience to our customers with the help of IT Vibes. Their quality of service, design, and support is truly unmatched in our industry.Thank you again for everything. We are proud to work with this incredible company!
CheerVille
CheerVille
22:36 25 Mar 24
Siva and his team did a fantastic job with our new website. I really appreciate Siva being involved every step of the way during the entire process. He was very informative, communicated with us frequently, and has a vast knowledge in the field. I would strongly suggest Siva and his team for any of your marketing needs!
Terry Smith
Terry Smith
18:04 15 Mar 24
We are in the process of revamping our website and IT Vibes has been an invaluable partner in encouraging us to pursue creative avenues, contemporary designs, innovative marketing approaches and custom-made reports. We have been most impressed with the quality of products and collaboration among their team, and we look forward to completing this process by creating an informative and successful website together.
Anne DeMaret
Anne DeMaret
14:18 15 Mar 24
ITVIBES has done a great job with our new web site, email security, and even re-designed our logo. They are super responsive with our technical questions and day to day issues with our IT. Very pleased!
Jeff Herrin
Jeff Herrin
16:29 12 Mar 24
We hired ITVibes in 2015 to create our website in hopes to accelerate our business and online presence. The entire process was made easy with a team of experts dedicated to our website design and success. ITVibes also covers all of the ongoing monthly updates and security measures to keep us protected. We have been loyal clients for almost 9 years and are still impressed with their exceptional work.
monte bishop
monte bishop
17:59 09 Oct 23
I had very high expectations for my new company’s website and digital marketing plan, and IT Vibes absolutely exceeded them! They were amazingly responsive, great attention to detail, and overall seemed to care as much about my small business as I do - many thanks to everyone involved. I get compliments on the new website daily. True professionals and a pleasure to work with - the entire team.
Jay Johnson
Jay Johnson
17:52 21 Sep 23
About a year ago, I decided it was time to "up" my game on my small business website. I wanted to work with someone local, so I contacted ITVibes and they have been great to work with! I mostly communicated with Wendy and she was always super-helpful and fast to respond to any silly questions I had. And, believe me, I had a lot of them! Siva and his entire team were always on top of everything, as well. I'm definitely happy I went to ITVibes and I'd recommend them to anyone. A+
Todd Lehn
Todd Lehn
19:52 30 Aug 23
I have been a client with ITVibes for over 5 years. They helped me navigate the pandemic as my small business was struggling and continued to support us through it. Recently they have re-built my business website and the team was very professional and attentive to our business need. They scheduled one-on-one zoom meetings and walked me through countless of website designs until we picked the right one for us. They worked at our pace and never felt rushed to publish the website. I appreciate all the support and professionalism.
Ahmad Abodeeb
Ahmad Abodeeb
16:21 04 Aug 23

One of Houston’s Top Digital Marketing Agencies

We consider it a privilege to be awarded one of the top digital marketing agencies in Houston. Helping local businesses grow their brand and meet their online marketing goals is one of our greatest accomplishments.