About Lubchem, Inc.

Lubchem is a Houston-based company specializing in industrial-grade lubrication solutions. They have been in business since 1952, making them the most experienced company in the industry. As an industry leader, Lubchem is the go-to choice for customers in the Houston area. They offer a wide range of greases, lubricants, and valve cleaners designed to protect your equipment. With their extensive product catalog, finding the right solution for your needs is made simple.

The Challenge

Before working with ITVibes, Lubchem had little to no presence on social media, their website needed to be updated, and they needed PPC advertising. Their overarching goal was to expand their online reach.

Looking to revamp their online presence, Lubchem contacted ITVibes.

Generating a Winning Online Presence

We immediately set to work developing Lubchem an online marketing presence. This was everything from a freshly designed website, a new social media campaign, and a PPC marketing plan.

Our deliverables were as follows:

• Redesigning the site with an updated color scheme and user-friendly experience including an updated product catalog
• Optimizing their online content to better reflect the company’s expertise in their field
• Launch a content campaign to establish Lubchem’s name as a thought leader on all things grease
• Integrate a targeted PPC campaign designed to generate leads and promote brand awareness