Facebook’s advertising capabilities are no secret to anyone involved in online marketing. If your business isn’t taking advantage of this proven and quite lucrative advertising method, you’re missing out! However, like any advertising method, Facebook ads aren’t...
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Analytics
How to Use Social Media Insights to Measure Your Marketing Results
Unlike any marketing tool before it, social media is a free platform to reach the masses. The correct use of hashtags, targeted ads, and user analytics gives marketers a chance to interact and engage directly with potential leads. Furthermore, social media networks...
5 Reasons Why Your Content Marketing Strategy Needs Google Analytics
Do you use Google Analytics to improve your content marketing strategy? If not, you should be. This tool can provide a wealth of information about your website and its visitors, giving you insight into user behavior, patterns, and areas of improvement in your overall...
Successful PPC Campaign: Whats Involved?
What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we...
In Depth: Adwords Keyword Match Type Modifiers
When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem...
How To Determine The Value Of Digital Marketing?
“Digital Marketing Is No Longer a Disruptor, -It’s Established.” Hindsight bias aside, today it’s clear- digital is a major part of any successful marketing campaign. The more digital media fronts that you are hitting the better, and once you see the high performing...
Adwords PPC Management: Making Sense of The Data
Tracking Analytics in combination with a running Pay-Per-Click (PPC) campaign is a powerful tool used to gain insight and make crucial adjustments. And without the proper analysis of this data you will be severely limiting your ability to shift focus and make the...
How Digital Marketing and Data Analytics is Revolutionizing Small Business
By tracking your marketing data, you will be able to use analytics to make valuable data-based insights. Previously businesses were in the habit of making decisions based on assumptions, or worse bias, and wishing for favorable outcomes. However, today we can measure...