As a digital marketing agency, our clients ask us this all the time, “Are email marketing campaigns even useful anymore?” Open rates tend to be low and social media seems to have better results. However, with carefully curated email copy, you’d be surprised at the...
Individuals and businesses alike can fall victim to attacks on their online reputations. Regardless of the truthfulness of the accusations, the court of public opinion can turn on someone in the blink of an eye. If you or your business is caught in a reputation...
Before you spend money at a new restaurant or store, you likely find the establishment online and look at the reviews and general satisfaction ratings to make sure you’re making a good choice. Your clients will do the same to learn more about your business. If you...
Social media is a great tool for building your business’s fanbase and connecting with followers. You can upload your original content and share posts from others, remaining active online for your followers to see. Your brand’s reputation is perceived through social...
As a business owner, you probably have an idea of how valuable reviews are to your online reputation. People rely heavily on customer reviews and recommendations to choose where to spend their hard-earned money. [bctt tweet="Did you know? Today, Facebook...
When you receive an online review from an unhappy customer describing their negative experience with your business in detail, it can be a lot to take in. We all know that bad reviews can be bad for business. But how you respond to a bad review can be even worse....
Is it wise to invest in digital marketing trends? For many small business owners, the answer is probably “no.” Investing in trends that fall flat or underdeliver can have very real consequences. However, when has a trend passed the test? [bctt tweet="Find out which 5...
“Audit” is often thought of as a dirty word. It incites stress and anxiety and right now you’re probably imagining that dreaded letter from the IRS. Relax. A website audit (sometimes referred to as an SEO audit) is a good thing! In fact, it can be one of the most...
Whether you’re marketing your own business or working for a marketing agency, you have a lot on your plate when it comes to attracting customers. Marketers face increased demands as new channels, strategies, and technologies are introduced. This means that you must...
