After performing several online searches, you may be wondering, like many online advertisers, “why are my Google ads not showing?” This question is common as many business owners eagerly watch to see their ads appearing in the first page search results. After all,...
Online marketing is a powerful set of tools for increasing revenue, brand awareness, and market share. Two of its most well-known components, organic SEO and PPC, are often viewed as separate isolated strategies. This has given popularity to the idea that SEO is all...
If you’ve read anything about pay-per-click advertising or Google Ads (formerly AdWords), you’ve likely come across the Google auction. Now, it may sound strange to you. You may wonder what it is or how it works or what’s in it for you. Most likely, however, there’s a...
Pay Per Click (PPC) Advertising is a dynamic and exciting medium for advertising and marketing. Unlike organic SEO, PPC can generate immediate results in many cases, and that means money in the bank. However, it’s also an extremely competitive auction, especially if...
What’s the difference between a successful PPC Campaign and one that isn’t? Attention to detail and understanding all the moving parts in the machine. We aren’t the only ones out there trying to capture the attention of an audience. Before we begin we...
When building a new Google Adwords campaign the first thing that you may want to do is to just get it running, but keep in mind that if its not done right then it may cost. The campaign keyword strategy is a big piece of the initial setup that may seem...
If you’re in charge of sales in the industrial sector, bringing in a consistent flow of new qualified leads can be challenging. Today, a significant part of the buyer’s journey involves online search. In a space where networking and word-of-mouth marketing has...
Your business runs off of leads, so why not put your business in front of as many potential leads as possible? Building and converting leads is the objective of an Adwords PPC campaign. However, sometimes business owners can be leery of marketing techniques when...
Tracking Analytics in combination with a running Pay-Per-Click (PPC) campaign is a powerful tool used to gain insight and make crucial adjustments. And without the proper analysis of this data you will be severely limiting your ability to shift focus and make the...
