Should your company launch a digital marketing strategy? Digital marketers would agree that having a solid digital marketing strategy can help you to reach your business goals. You can use your system for lead generation, product launches, and more. Plus, promoting...
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Business Tips
Using TikTok for Business Marketing: Is It Worth It?
You might have heard that TikTok can be used for business marketing and so you’ve downloaded the app. Now, what do you do? With so many different trends happening and viral videos going around, getting attention on a platform like TikTok can seem daunting....
COVID-19 & the Future of Office Technology
The pandemic has affected every part of our lives. Perhaps the most significant impact has been felt in the workforce. Between changes to the normal work routine and the significant increase in time spent working from home, we’ve all felt it. One rarely-discussed...
Tips for Responding to Negative Comments on Social Media
Seeing a negative post appear on your Facebook timeline often makes you wonder what created such an angry customer. When you’re running multiple social networks and see a negative comment on a recent post, how do you respond? [bctt tweet="When running a brand’s social...
Work From Home Life: Expectations vs. Reality
Those who have started working from home as a change from working in an office environment are finding their expectations might not be the reality. The life of a work from home job can be a rewarding experience if you put in the hard work and stay up-to-date with your...
5 Rules for Using Social Media During a Crisis
In the wake of the escalating COVID-19 situation, online communication has ramped up exponentially, making it a priority for your business. Whether it’s a worldwide pandemic or a local emergency, using your social media properly during a crisis is important. The...
Give Your Business a Human Presence on Social Media
It’s no surprise that many customers have very little trust in or feelings for big businesses. Even if a customer enjoys talking with their local Starbucks barista, they still might tregard the corporation itself as impersonal and largely unreachable. Consequently,...
Your Guide to CRM Software
In business, creating a good relationship and keeping track of a customer’s history is the essential link to gaining a customer. This is where CRM software (customer relationship management software), comes in. Gone are the days of not knowing about your customers....
How to Know if Your Blogs Are Producing Results
Your blog may be your passion project, but without tangible ways to keep track of website visitors, your site may become obsolete. Increasing traffic to your blog requires time and effort, but your hard work will ultimately yield a better website with high engagement....