There is a saying that says it takes an entire village to raise a child. Similarly, it takes an entire company to design an online marketing strategy. An online marketing strategy is a living breathing entity that requires attention, nourishment, and support from all aspects of a business. Here are some tips to help bring everyone together in effort to create your best online marketing strategy yet:
Join Hands
Coming together to develop a unified and aligned message that hits on major customer end points from each department promotes internal communication within teams and outlines the process that a customer will encounter when working with your company. Having everyone on the same page provides a smooth ride for everyone.
Take the Journey
Once your company has aligned a direction, place yourself in your customer’s position and define each step of the process they will go through in working with your business. Document these stages and understand where each team (sales, marketing, development, etc.) plays a role and what role they play.
Develop Content
Using each department’s strengths, begin to develop the content you wish to promote and distribute. Content can be in many forms: blogs, social media, newsletters, website content, brochures, etc. The core theme however should be evident in every part. This theme is decided on through the collaborative efforts of the company’s departments. Identify marketing, sales, and customer support goals from each department to develop a unified representation of your company.
Distribute Content
Content can be distributed in many ways via email, social media networks, and PR campaigns. Again, coming together as a team to determine how, what, when, and where content gets distributed is very important. It will let everyone know which part they play in the strategy, and most importantly, how to play it.
Analyze, Analyze, Analyze
The strategy is launched once the content is distributed, but that is not where it ends. Continual analysis of how your content is being received is essential to finding out if it is working. There are many different platforms that allow you to access your web page, social media insights, and newsletter campaigns by providing valuable data on items such as who is looking at your page, where they came from, who liked/shared/commented, etc. You can navigate the direction of your online marketing strategy by seeing what works and what doesn’t based on the numbers.
As mentioned previously, online strategies are living breathing entities that evolve and change. They even spin off from each other and develop into different and newer directions. Integrating the company’s teams into the design and implementation of the strategy provides a well rounded perspective of your company and its services. Most importantly, it speaks to the customer and gives them the opportunity to learn more.
If you would like to learn more about online marketing, contact us today!