How To Make a Digital Marketing Plan

If you’re new to digital marketing, it can be hard to get started if you don’t have a plan. How do you make a digital marketing plan though? That’s where we can help. The following blog post is a simple overview of how to make a digital marketing plan. Let’s look at this a little deeper! 

Digital marketing is built largely around an optimized website, and a thriving social media presence. Whatever your business goal is (and we recommend going after reach and leads) you need to have a well-built, optimized website, and active social media pages for your site. 

Remember that a digital marketing plan is a bird’s eye view of your set goals. You should also have a content marketing plan and a search engine optimization strategy. Let’s look at how to form a digital marketing strategy. 

Figure Out What Your Goal Is

The first thing you need to do is figure out what your goal is for your marketing plan. Are you trying to grow your customer base, or are you trying to gain brand awareness? There are many different goals you could have, and each of them will change how you develop your marketing strategy. We recommend prioritizing your website traffic with your SEO and going after conversion rates with your social media. 

After you have that in mind, you need to determine who your target audience is. This is the demographic that you are serving with your product or service. It is essential to have a clear demographic that is neither too wide nor too narrow. Keep in mind who your ideal customer is, and that will take you far. 

Focus On Your Website, Social Media, and Content

The three areas you will want to focus on with your digital marketing strategy: your website, your social media pages, and the content you post on both of those platforms. All of these areas work together to develop your digital marketing strategy. 

If you have a well-crafted website that is optimized for search engines, it will drive traffic to your website, which will help bring in more clients. Having an active social media presence will allow your client base to grow, and keep your existing clients updated on what you are doing. 

Finally, keeping both of those platforms updated with quality, relevant content (such as blogs and social updates) will allow you to constantly update your online SEO as well as provide you with good social media content. 

Search Engine Optimization

We have mentioned search engine optimization a couple of times already. That is because it is possibly the most important part of a digital marketing plan. If you think about how people shop for products and services, what is the first thing they do? 

Potential clients search on Google to check out what their options are. Search engine optimization helps ensure your website will be on the first page of the search results for various keywords. 

ITVibes Can Help

Does all this sound overwhelming on your own? Well, no worries because we are here to help. ITVibes offers comprehensive online marketing solutions including social media marketing and SEO for your website. Let us help you achieve your goals. 

Contact us today to get started on your own digital marketing plan!