How Does Social Media Marketing Benefit the Oil & Gas Industry?
Certain businesses in the past ignored social media because they felt the sites did not focus on their target audience or pertain to their industry. Many B2B companies thought social media was only for consumer based businesses. But, this is no longer the case. Social media, like LinkedIn, Twitter, Facebook, and YouTube, is a critical marketing tool for all industries in today’s marketplace, this includes the oil & gas industry.
The following is a list of benefits from social media marketing for companies in the oil and gas industry:
- Create brand awareness
- Build brand equity
- Search engine optimization
- Understand market perception
- Networking
- Find and recruit talent
- Encourage social sharing
- Leverage lead generation
- Prepare for crisis communication
- Educate and inform
- Little or no cost
Social media will be a necessary marketing strategy in 2014 and beyond. If you need more information on how social media can help your marketing plan or if you need help managing your social media sites, contact ITVibes, a web design and marketing company in Houston, Texas.