What is Inbound Marketing?

A big buzzword in the marketing community right now is “inbound marketing”. What is inbound marketing, and how does it work? How is it different from other forms of marketing, and what makes it better than other tactics? Let’s look into these questions in the following blog post. 

Inbound marketing is a style of marketing that focuses less on buying people’s attention, and more on generating interest through organic means of communication. Inbound marketing is unique because it focuses on earning the consumer’s interest instead of buying it. 

Defining Inbound Marketing

Simply put, inbound marketing prioritizes building a relationship with your clients by creating content that engages your audience. This marketing strategy is great because it allows you to be more personal with your target audience, which helps establish you and your brand as a trusted source of information. 

Inbound marketing is all about engaging with the people who want to see your content. Things like subscription-based newsletters, blog posts, and social media are considered inbound marketing. 

Different Than Outbound Marketing

In contrast, outbound marketing is considered the “old-fashioned way” of marketing. Things like TV commercials, billboards, and other more aggressive marketing tactics are common outbound marketing tactics. 

Over the years, inbound marketing has proven to be much more effective than outbound marketing due to its less invasive strategies. 

How Does it Work? 

Inbound marketing is the kind of marketing ITVibes specializes in. Our goal is to give our clients the largest chance of success by zoning in on the people interested in your industry. By creating engaging content for your website and social media pages, we can boost your visibility online and attract clientele to you. We do that by writing blog posts, creating social media posts, and sending out newsletters to your clients filled with content they want to see. 

ITVibes Can Help With Marketing

Inbound marketing focuses on creating content that is tailored to your intended audience. In contrast to outbound marketing, inbound marketing is meant to create a relationship with your audience which helps ensure repeat customers. 

Contact us for more information on inbound marketing and other services we can provide!