The newest digital craze to hit smartphones and tablets, Pokémon GO has attracted a whirlwind of players. If you haven’t already started playing, it’s worth downloading the free game to see what the fuss is about – and to determine how to use something of such a huge impact toward highlighting your business. Pokémon GO has players’ attention all hours of the day–it’s enough to disrupt their daily established routine–allowing businesses a chance to grab their attention.
Taking advantage of PokéStops Through Houston Digital Marketing
Within the game, a PokéStop is an area in which a trainer (the player) can find the items they’re looking for, including Pokémon, eggs, and Pokéballs. Part of the magic of the game is trying to find a PokéStop, which is what has people suddenly taking up walking. However, as a business, you are able to buy Lure Modules through in-app purchases, ensuring that your business is a valuable, worthwhile PokéStop for 30 minutes.
For retail stores, coffeehouses, bars, and similar businesses, turning yourself into a PokéStop is a great idea. You also have the ability to turn yourself into a Gym, where trainers battle each other. Remember to advertise not only curbside but through Houston digital marketing and SEO. The best way to get the word out about a digital game – is by digital means.
Intelligent Advertising
SEO and digital marketing is a great way to start advertising yourself as a Pokémon-friendly business, but it may involve some creativity. For businesses that aren’t retail stores, coffeehouses, and bars, it’s still a good idea to turn yourself into a PokéStop and advertise, but you may want to advertise a little more creatively to catch the attention of customers.
For example, the ad of an animal shelter went viral on Facebook and across the internet, as they advertised simply for people to come walk shelter dogs while playing Pokémon Go. This was a great out-of-the-box idea to draw attention and get exactly what they needed – dog walkers (and perhaps a few rescues, as well).
Social Media Is a Must
If you have not yet entered the world of Snapchat and Instagram and are still depending largely on Facebook and Twitter to get the word out, it’s time to expand your social media horizons. Snapchat is a great tool to advertise that you’re a Pokémon Go-friendly business, and Instagram allows you to post pictures of customers and clients catching Pokémon, special events you may be holding, and more.
SEO is a great way to advertise, but social media marketing is the best way to let people in the area know immediately about your event. Post status updates and tweets letting trainers know you are a PokéStop. Deepening on the nature of your business, offer a Pokémon happy hour. If you are a mobile business such as a food truck, let trainers know you are a near an official PokéStop when you’re stopped. Even car dealerships can get in on the fun and offer special deals.
The best thing to keep in mind with a phenomenon so big is not to turn your back on it. It’s a great opportunity to build your brand and use Houston digital marketing to get the word out about your company. When you need a way to stay on top of marketing trends to help build your brand, contact ITVibes, We are able to help raise awareness of your brand with our social media marketing, content management, and digital marketing services.