You may have heard the term marketing automation, but what does it mean? Can it actually provide the value that so many businesses are talking about? Is it worth the investment? If you are new to the world of automation in the marketing industry, don’t worry–we’ll break down everything you need to know.
What is Marketing Automation?
Let’s dive right in–what is this tool that has people talking? It’s a program that enables businesses to more effectively market across multiple channels while automating repetitive tasks, generating more leads, driving more sales and optimizing ROI. Seem to good to be true? Let’s take a closer look.
Taking Advantage of What Marketing Automation Has to Offer
Once you have grasped the concept of marketing automation’s capabilities, now we will discuss how it can benefit your business. This will help you determine if it’s actually worth your investment.
1. Drive More Leads
With automation software, you can identify up to 98% of anonymous web traffic with lead capture and tracking, whether they come by phone, web form or email list. No more second guessing or cold calling. Sales are qualified because you can see website visitor history, making you aware of the pages users are viewing. Gather contacts that automatically pull from the Internet–researching and tracking down phone numbers are a thing of the past.
2. Convert Leads to Sales
Connecting with your leads has never been easier or more time-saving! With behavior-based tracking, you can customize follow-ups by using automated email catered to each specific contact. Need to send a mass email to a certain group? It’s all possible by utilizing customized group features.
3. Prove ROI
Let’s get down to the real results. What’s the point of all this data if you can’t prove a return on investment (ROI)? Marketing automation can do just that. Integrated analytics will help you understand end-to-end ROI and make key decisions with accurate and relevant data. Here are just a few of the custom analytics you can expect:
- Comprehensive campaign analytics
- Google AdWords integration
- Exportable graphs and reports
- Content ROI reports and tracking
Support For Your Business
A strong marketing automation platform should store all sales and marketing data in one place and include all of the tools necessary for optimizing campaigns, so you can quickly obtain valuable insights and then act on them directly. With everything in one place, you’ll find it easier than ever to grow your marketing programs and increase sales. If you need help transitioning your team to a marketing automation system, ITVibes can give you the support, onboarding, and training needed for a smooth process. Contact us today to get started or for more information.