What is PPC and How Does it Work?

In the world of digital marketing, you’ve probably heard of the term PPC. What is PPC and how does it work? By starting a PPC campaign, you’ll start driving traffic to your website and completing conversions. PPC advertising means you pay for each click that a site visitor uses. It’s a great tool for business owners who want to complete campaign goals and reach the top of the search engine results page.

In this guide, we’ll take a look at what PPC is used for and how it works to drive traffic to your website. We will cover the basics of search marketing, using display ads to catch user attention, and landing pages that convert. 

What is PPC?

PPC is an acronym for Pay-Per-Click and is an advertising model where ads are placed online and advertisers pay only when their ad is clicked on. They are typically found right at the top of the search results page in the first 3-4 positions. The ads are created and managed through Google Ads, formerly known as Google AdWords. Search engine advertising is the most popular form of PPC marketing.

What Are Display Ads?

Display ads are basically a call to action in the form of an image, text, or video. You can use display ads to get your message across to your target audience and have them complete an action. This will either be visiting your website, completing a purchase, or calling your business to schedule an appointment.

What Are Landing Pages?

A landing page is a standalone page created for a specific marketing campaign. Once viewers click on your display ad or Google search results, they’ll be taken to the landing page you’ve created. Landing pages are created with a single focus goal in mind, so you’ll be creating it around the same call to action as your display ad.

Taking a Look at PPC for Your Business

Now that you understand what PPC is and how it works for your business, it’s time to dive into the world of PPC marketing. Make sure to do your keyword research to build the best ad copy for your landing pages and display ads. It’s also useful to do competitive research to see what other companies are doing to get clicks on their searched terms. 

Connect with us to learn more about PPC advertising for your business!