How to Use Keywords in Your Blog Posts

These days, keywords are an important tool used to promote your blog posts on search engines. Without the proper search engine optimization (SEO) such as keyword research, you’ll find it harder to rank higher on search engine results pages. With any type of content you create for your audience, you want to focus on using the right keywords to reach them through organic traffic. 

So how can you correctly use keywords in your blog posts? To get the maximum SEO value out of your blog posts, you’ll need to understand the different types of keywords available for you to use and where to place them throughout your written content. Let’s take a look at keywords for SEO and how you can use them to your blog’s advantage.

Understanding Long-Tail Keywords

Long-tail keywords are more specific keywords that your audience will use when they are searching for a certain piece of information. The first thing you’ll need to determine to choose your long-tail keywords is the user’s search intent. What is it that your target audience will be searching for that you can expand upon in your blog post? These long-tail keywords have a lower search volume, meaning your post being centered around that keyword will rank higher in the search results. 

Where to Place Your Keywords

The long-tail keyword you’ve chosen to write your blog about should be used in the title of your post and with different variations in the subheadings. Try to avoid keyword stuffing by making sure that what you write flows in an easy-to-read way. You can also use your keywords in your blog posts images by renaming their alt attributes. Another important place to have your keywords is in the meta description and title tags, as these will be the first thing visible to users on search engines.

How to Choose Good Keywords

There are plenty of great tools available to help you find the right keywords to use for your blogs such as Keyword Explorer, SEMRush, and KWFinder. These tools generate hundreds of ideas based on one keyword, giving you an inside look at what your desired audience is searching for. Your keywords should be as specific to your brand and website as possible, making your piece of content relevant to the user’s organic search. When searching for keywords, pay attention to their search volume and how difficult it is to rank for that specific keyword. 

Using Keywords in Your Blog Posts to Maximize SEO Results

Now that you know how to use keywords in your blog posts, it’s time to do your keyword research! Make a list of the primary keywords you want to use and list them in order from most to least relevant. You should also do your research on competitors to see what keywords they are ranking for to get some ideas. 

Get in touch with us to learn more about keywords and your guide to SEO!