Instagram 101: How Does Instagram Work for Business?

If you’re building your business’s brand online, it’s a good idea to have a social media strategy, especially for Instagram. The Instagram app is one of the most popular mobile apps for personal and business accounts to gain a following and reach their audience. Let’s take a look at what Instagram accounts for business can do for you and your brand. 

Instagram is one of the most reliable social media platforms to start building your brand online. It gives users a place to create relationships with other brands and their target audience, and share relevant content in the form of images and videos. Here’s how Instagram works to your business’s advantage:

A Place to Create Relatable Content

To start, you’ll need to get some relevant content going on your timeline. Instagram posts and stories are a great way to share your unique products and services in action and gain traction online. The stories feature of Instagram is an image or video that will be up for 24 hours at a time. They’re good for highlighting current promotions or inviting people to events. Your posts on Instagram should relate to your brand and its audience’s needs while keeping a cohesive style that represents your brand.

Reach Your Target Audience 

Hashtags & Tagging

One of the most important aspects of Instagram for business promotion is using the right hashtags. Choose hashtags that are relevant to your brand, being searched by your audience, and climbing the ranks on competitor profiles. You can tag other brands you’re collaborating with to build your online reputation as well as gain new followers. 

Liking, Sharing, & Commenting

You can build trust with your audience and product partners by liking, sharing, and commenting on relevant content you find in your feed. By being consistent with this, you can expect the same from your followers by giving incentives to share the content they like with their followers. 

Messaging

You can also use messaging to reach out to your followers and ask them to join the conversation. Things like special offers and giveaways are a great way to build your online presence without overdoing it on Instagram users’ feeds. 

Collaborate with Other Brands

We call it social networking for a reason, to connect and collaborate with others in the same lane. If you’re just starting out, it’s a good idea to find other small businesses that can collaborate with you. This way, both parties gain engagement and new followers from either side, and you’ll have better relationships online that can help your business grow.

Building Your Business Through Instagram Marketing

This concise Instagram 101 should give you a brief idea of how Instagram works for businesses. In this day and age, it’s essential to have social media platforms like Instagram and Facebook where you can create content for. It’s all about finding your niche that works for your brand and experimenting with different forms of social media content. 

Connect with us to learn more about Instagram for business and social media marketing!