The Best Times for Your Business to Post on Social Media

If you’re using social media marketing for your business, it’s important to know the best days and times to post. Otherwise, your engagement rates might decrease due to posting at a time when no one is active. Let’s take a look at some of the best times and worst times to post on social media for your business.

While not all social networks are the same, most share similar data results when it comes to social media scheduling times. By paying attention to the days of the week and the time of day with the most activity, you can optimize your posting schedule. It’s also a good idea to take a look at which specific platforms you’re using to make sure you’re scheduling the right amount of posts for their algorithm. 

Time of the Week to Post

Most social media users are viewing their newsfeeds during lunchtime between working hours during the week. The middle of the week, closest to Wednesday, is when social media platforms see the most user activity. As a general rule of thumb, it’s best to avoid posting between the hours of 8 PM and 8 AM, because user engagement is so low. Saturdays and Sundays generally don’t see as much activity as weekdays do.

Number of Posts Per Day 

Now that you know when to reach out to your target audience, you’ll want to know how many posts to make on each platform per day. The following should be your social media’s starting point for the number of posts per day: 

• Posts on Facebook: 1
• Posts on Twitter: 15 
• Posts on LinkedIn: 1
• Posts on Instagram: 1-2 

Finding the Best Time to Post Online for Your Business

Now that you know how often to post on social media and what the best time to do so is, it’s time to start creating some content! Remember that creating engaging posts takes time, practice, and research to get the response that you want from your audience. By knowing exactly when to reach out to your audience through social media, you can keep a consistent posting schedule that receives likes, clicks, and shares. By working with a dedicated digital marketing team, you can rest assured that your social media posts will reach these goals. 

Connect with us to learn more about social media marketing and posting times.