5 Ways to Increase Your Instagram Post Engagement

Wondering how to boost your Instagram post engagement in 2021? You’re not alone! In today’s world, it’s important to track your performance metrics with a trustworthy analytics tool. When it comes to social media marketing, the top posting accounts follow these Instagram marketing tips and tricks. 

How can you get more engagement on your Instagram posts?

It’s important to strike up a conversation with your target audience on Instagram stories and carousel posts. By finding the right time to post and using the right hashtags, you can see your Instagram engagement rates soar. Small businesses can benefit from user-generated content, story highlights, and more. 

Let’s take a look at some tips for increasing your Instagram engagement:

1. Engage the Conversation
2. Post at Optimal Times
3. Utilize Hashtags 
4. Write Longer Captions
5. Create More Video Content

1) Engage the Conversation

Comments are a great way to get engagement on a post. If a user comments on a post, make sure to reply to each comment, if applicable. More than just liking the comment and moving forward, replying to comments will help to engage your audience in a conversation that keeps your engagement on that post flowing. Try to ask questions to your audience relevant to your post.

2) Post at Optimal Times

It’s crucial to post during times of the day and week when users are the most active. In general, the best times to post are during lunchtime (from 11 am to 1 pm) and in the evenings (from 7 pm to 9 pm). Note that you can schedule your posts ahead of time to make sure you’re showing up on people’s Instagram feeds. 

3) Utilize Hashtags

Of course, hashtags are of heavy importance towards boosting engagement. Instagram hashtags work by organizing and categorizing photos and videos. This means that your Instagram content will be shown with other relevant content that is using the same hashtags. Instagram’s algorithm relies heavily on hashtags to know who to share the right posts with.

4) Write Longer Captions

Did you know you can write up to 2,200 characters on an Instagram post? By writing longer captions, you can increase the “time spent on post” factor of Instagram’s algorithm. The more time someone spends on your Instagram account, the stronger your engagement will be. Don’t forget to use a call to action that will engage your followers. 

5) Create More Video Content

The implementation of Instagram reels has made videos more popular than ever before. By creating more videos for your Instagram profile, you’re sure to see a boost in engagement. Creating engaging video content can be a fun and creative process. Utilize Instagram reels to create short and sweet videos that are entertaining or educational to anyone who comes across them.

Boosting Your Engagement on Instagram

With these simple tips, you can increase your Instagram engagement in no time. Be sure to post frequently and have a consistent theme with your content. When it comes to engagement, it means getting your audience engaged, so get the conversation started today!

Connect with us to learn more about Instagram engagement and content marketing.