Looking for a competitive edge? You may feel like you’re spinning your wheels, throwing money at marketing strategies that just don’t seem to yield the promised results. While content management is just one of several key components to an effective digital marketing strategy, consider the simplicity and power of a company blog.
Content Management: Invasive vs. Inbound Marketing
Not all that long ago marketing your brand was fairly simple. All you needed was quality products and services, a slick commercial with a catchy jingle, and money for airtime. You had a captive audience every time your target consumers watched T.V. The steady stream of technological advancements that characterizes our modern culture has changed everything, however. We found out that, when given a choice, consumers don’t want invasive marketing. They want to control what they watch and when they watch it, end of story. Yet, you still need to be in front of as many people as often as you can. To that end, consider the impact on your brand management of a company blog.
Your Company Blog: Benefits
Have a Conversation with your clients and potential clients. A blog is an opportunity to build rapport with your target audience outside of your normal business operations. Post articles that are interesting, useful, and entertaining without trying to sell anything.
Be the Expert by posting articles that showcase your unique knowledge and skills related to your business. Take the opportunity to offer unique insight into different areas of interest. Over time, your clients and prospects will come to respect your expertise.
Give to Your Customers with consistent engaging posts. Don’t try to sell, just connect. When your clients and prospective clients feel you are giving them something of value, they will feel connected to you. By giving without expecting anything in return, you will increase the chance they will come to you for business when their need arrives.
Share Your Culture and Values by posting introductions for new hires, event highlights, and charitable activities. Let them see your team in action. Take the opportunity to communicate why you do what you do. If you sell them on your “why”, you will have clients for life.
Increase Your Exposure through shares, likes, forwards, client referrals and SEO services. People share what they find value in. If they find your posts interesting, useful, or entertaining, they will likely share them with their friends and family. They will market your business for you and refer their friends because of the content you post. Search engine-optimized content will also drive people to you online.
Cultivate a Relationship
At the end of the day, people tend to do business with people they like. Think of your company blog as a way to cultivate a relationship with your clients and future clients. Content management provides the conduit through which you can engage your target audience in meaningful, useful, and entertaining conversation. The key is to post quality, engaging content consistently, which will take time you may not have. ITVibes provides quality content management services including original and compelling blog article writing. Contact Us today for help generating content and maintaining your company’s blog.