Getting Started with Creating Videos for Social Media

We see videos being posted and shared on social media platforms every single day. With Facebook Live, Instagram Stories, and TikTok videos growing in popularity, it’s safe to say that adding videos to your social media strategy is a good way to gain some traction online. 

The best way to make creative social media videos is to get started! Try out some new styles or trends that are going around, and don’t be afraid to show your audience who you are and what your brand can provide.

Study Current Trends

Social media video content is always changing in one way or another. The type of content you choose to create can be made in so many different ways, which is why it’s important to explore new techniques. By trying new video formats in your content strategy, you can get a feel for what will work best for your production team and which ones appeal the most to your brand’s social channels. Try following some of the video marketing trends you see going around online.  

Have a Spokesperson

Having a familiar face in front of the camera will help to eventually build brand awareness and pull video views more easily. From YouTube videos to Instagram videos, content channels with a spokesperson or team of personalities are able to connect with their audience and gain their following. 

Get Creative and Have Fun

Oftentimes, video content that evokes some sort of emotion from the viewer is the content that goes viral. You want to make the viewer feel something when they watch your video ad so that they remember the video and how it made them feel. If your Facebook video is funny and lighthearted and gives someone a laugh while they’re scrolling through their dashboard, chances are they will tag a friend or share it to their timeline. 

Creating Unique Videos for Social Media

The best way to boost your videos on social media is to get creative with them, which means you need to start creating! The more content you practice making, the hours you put into learning, and the new techniques you try, the more likely you’ll be to see views and likes climb in no time.

For more video marketing strategy tips and tricks, get connected with ITVibes!