October marks the beginning of the fourth quarter. We are in the last stretch of 2015, and many of us have learned and placed a lot of time and energy on our online marketing campaigns that have spanned the web through our websites, blasted through social media networks, and landed in thousands of virtual mail boxes.
Marketing Zen is one of the leading digital marketing firms in the world. They are a muti-million dollar company boasting clients such as Forbes, Progressive, and The Y. So when they speak, we listen. Here are a few tips from the experts at Marketing Zen to help finish the year off strong:
Consistent Quality Content
“To level up in the content game, create an editorial content calendar and agree to publish at least once a week.”
It is a must that you provide updated content frequently to not only stay in good standing with google rankings, but to establish your brand as an authority on what is new and innovative in your industry.
Marketing Zen also mentions that short blurbs do not count as content anymore, real and deep content rich with information should be about 800-1200 words.
Update Your Website Design
“HTML 5 and CSS 3 are hot, hot, hot. You should also design with plenty of white space, custom images,infographics, and main menus hidden behind hamburgers.” Don’t know what this means? Talk to us.
Just say no to autoplay videos and audio, flash, and non-mobile sites.
Make Your Site Responsive
Responsive design means that your site can be viewed on a number of different devices. It increases the overall experience of the user thus lowering bounce rates, and improving website rankings.
Last but not least, SEO
SEO need not be overlooked. It is the sidekick of quality content. Use relevant keywords, woven seamlessly and creatively into your writing. Keyword stuffing is a guaranteed way to get your site docked in the eyes of google. Keyword stuffing occurs when a keyword is placed in an unnatural way in the content and does not fit into the writing style and flow.
If you are already employing these strategies into your online marketing, congratulations! Stay strong and maintain! If you find your online marketing strategy might need a tune-up, don’t worry, you still have time to make 2015 the best year yet for your business’s online presence.